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PROUD PARTNER

Elseware Unplug x Museum Store Association

Supporting museum stores and the cultural institutions they bring to life.
The MSA is dedicated to supporting nonprofit retail professionals and their cultural institutions through advocacy, education, and collaboration.

WHY WE WORK TOGETHER

A Natural Fit for Museum Stores

Products sold in museum stores typically reflect the collection and mission of the museums in which they are located. Carefully curated merchandise of exceptional quality and innovative design characterizes the objects displayed and sold.

Our line of products, thoughtfully conceived and carefully made, is appreciated by visitors to museums and their associated stores, resulting in a mutually beneficial relationship.

ABOUT OUR PARTNER

About the Museum Store Association

MSA offers vendor partners many opportunities to promote their brands and products to institution members, showcase their innovative and diverse offerings in museum stores, and partner with nonprofit retail professionals in mutually beneficial collaborations.

WORKING TOGETHER

Supporting the Museum Store Community

Specifically, Elseware attends the MSA annual trade show to showcase our products to attending museum store buyers. Additionally, our generous donations to the association support Museum Store Sunday, an annual global shopping event that takes place on the Sunday after Thanksgiving.

Shoppers can purchase unique, mission-related gifts that support the cultural and artistic goals of the 2,300 participating museums.

An Important Part of Our Story

We consider museum stores to be among our most important retail channels. Elseware is honored to participate in their venues and share in the credibility and excellence that museum stores enjoy.
MORE TO EXPLORE

Discover More of Our Partnerships

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COMING SOON
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